Digital service (Netflix Instant Streaming) reframed as product. Two measures: First, determining kilowatt hours based on router hop-count from AWS to end user (using only router power - excluding cooling of larger systems and other infrastructure the energy costs of which could not be accurately confined to one year) and coal mass equivalent. Second, we ballparked electron mass of one two hour Netflix encoding (based on a bit's swing voltage) delivered to all US Netflix subscribers (40M) over the course of one year. Assumes every user watches at least one movie during a year of Netflix subscription.

For Product Autopsy. Project collaboration with Gabe Weintraub.